Current Position :
Assistant Professor,
Undergraduate Coordinator
Sports Administration
Department of Management
St. Thomas University
16400 NW 32nd Ave.
Miami, FL 33054
Phone: (305) 474-6909
ssong@stu.edu

Education:
University of New Mexico, Albuquerque, New Mexico, Ph.D, May, 2002, Major: Sport Administration

Southern Illinois University, Carbondale, Illinois M.A., May, 1998 Major: Recreation Administration

Consulting Experience:
Miami Heat Group - American Airline Arena (AAA) Facility Bench Marketing, Evaluating the interest level among South Floridians toward attending different sporting events administrated at AAA (3/03 - Present)

Miami Heat Professional Basketball Team (NBA) - Consumer Marketing (Team Performance, Game Operations, Media, Tickets, Brand, Discrete Choice Exercise, etc.) (2/03 - Present)

Florida Marlins Professional Baseball Team (MLB) -New Stadium in the Downtown of Miami, Florida (Economic Impact Study) (1/03 - Present)

Florida Marlins (MLB): Marketing Department - Ticket Sales, Public Relation, Media Relation, Advertisement, Customer Satisfaction, Fan Recognition, Brand, Game Operation, Team Performance, Sponsor Recognition (12/04 - Present)

Holsendale Merchandising: Fedex Orange Bowl (College Football) Official Merchandiser - Investigating Product Manufacture (07/04 - Present)

Pro Player Stadium (Home of Florida Marlins & Miami Dolphins) Guest Service - Evaluating the performance of 12 Sub-contractors & Developing New Contractors (01/04 - Present)

Florida Marlins - Demographics, Concession, Customer Satisfaction

Miami Dolphins - Demographics, Concession, Merchandising, Customer Satisfaction Guest Service Analysis by Comparing to Other Sports Entities

2005 Ford Championship PGA Tournament at Doral, Miami, FL. - Ticket Sales, Advertisement, Media Relation, (10/04 - Present)

2004 Ford Championship PGA Tournament at Doral, Miami, FL. Ticket Sales, Customer Satisfaction, Sponsorship Analysis, Comparison Study with the Data provided by the National Headquarter of PGA. (1/04 - 12/15)

Research Experience:
Director - Sport Management/Marketing Research Lab. - sponsored by Miami Heat Group (NBA), Florida Marlins (MLB), & Miami Dolphins (NFL), St. Thomas University, Miami, Florida (9/02 - Present)

Research Asst. - Department of Sport Administration, University of New Mexico (1/01 - Present)

Research Asst. - Kyung Hee University Sport & Recreation Marketing Lab. - sponsored by Je-ill Life Insurance Co. In developing fitness club marketing strategy (6/99 - 8/99)

Research Asst. - Department of Recreation Administration, Southern Illinois University. - sponsored by Johnson Wax Co. Responsible for developing an effective corporate recreational program (1/97 - 6/98)

Research Asst. - University of Inchon Sport & Recreation Lab. - sponsored by Hyundai Auto Co. In developing corporate recreational program (3/91 - 8/93)

Teaching Experience:
Professor - Department of Management, St. Thomas University, Sports Information and Public Relations (8/02 - Present)

Professor - Department of Management, St. Thomas University, Sports Facility and Event Management, (8/02 - Present)

Professor - Department of Management, St. Thomas University, Applied Sports Science (8/02 - Present)

Professor - Department of Management, St. Thomas University, Applied Research Methods, (8/02 - Present)

Professor - MBA, St. Thomas University, Multi-culturalism in Business, (01/04 - Present)

Professor - MBA, St. Thomas University, Business Writing & Reporting (8/04 - Present)

Awards and Certifications:
Outstanding Graduate Award of 2002 Spring, College of Education, The University of New Mexico, Albuquerque, NM (5/02)

Passed Doctoral Comprehensive Exam with Distinction, The University of New Mexico, Albuquerque, NM (11/01)

Recipient of Hickman Scholarship at the Department of Sport Administration, The University of New Mexico, Albuquerque, NM (1/01 - Present)